Facebook says it paid content creators $2B this year

Oct. 2, 2024 - TechCrunch

Though the social network has been more enticing for AI Shrimp Jesus than young people, Facebook is consolidating its monetization programs into a more streamlined Facebook Content Monetization hub, which will reward creators for their Reels, longer videos, photos and text posts. Meta says that creators have earned over $2 billion on Facebook this year, and in that time, payouts for Reels and other short videos has grown over 80%.

Since Facebook began offering monetization opportunities in 2017, the company has paid more than four million creators. Though impressive, Facebook’s stats still pale in comparison to YouTube, which paid creators $70 billion over the last three years through its partner program.

This week, Facebook will invite one million creators who are already monetizing on Facebook to join the beta for the Content Monetization hub...