Google services boost Nigeria’s economy by $1.8 billion in 2023—Report

Oct. 3, 2024 - Nairametrics

A new report by Public First focusing on the impact of digital technologies in Nigeria has revealed that Google’s tools and services grew Nigeria’s economy by an estimated $1.8 billion in 2023.

The Nigeria Digital Opportunity report released on Thursday indicated that the services that generated the amount for Nigerians include Google Search, Ads, Google Play, YouTube, and Google Cloud, which significantly boosted the productivity of Nigerian businesses, creators, and workers. It added that Google’s initiatives—including its digital skills programs and the Career Certificates Program have helped millions of Nigerians, with over 1.

5 million young adults learning new digital skills in 2023 alone. According to the study, every $1 invested in digital technology in Nigeria generates over $8 in economic value.

This emphasizes the critical role of digital technology, including connectivity, cloud computing, and artificial intelligence (AI), in shaping Nigeria’s economic future...