Facebook’s parent company, Meta is streamlining its three monetization programs for the social media platform to simplify the process for creators looking to earn.
Previously, creators could monetize their content through in-stream ads, ads on Reels, and performance bonuses, each with distinct eligibility criteria and sign-up procedures.
The new Facebook Content Monetization program aims to consolidate these options, allowing creators to apply and onboard once.
Meta paid creators over $2 billion for their Reels, videos, photos, and text posts last year but it noted that many creators are not fully capitalizing on potential earnings.
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