Meta's Content Creator Payments Surged by 80% to $2 billion

Oct. 4, 2024 - TechEconomy.ng

In the past year, Facebook has paid content creators more than $2bn for videos, reels, photos, and text posts. In the same vein, the new Facebook Content Monetization program merges three existing Facebook-funded creator monetization initiatives – In-Stream Ads, Ads on Reels, and the Performance Bonus – into a single program.

With the Facebook Content Monetization program, creators will need to join only one monetization program, through which they can monetize multiple formats and track their performance with a single set of insights. Facebook Content Monetization is built on the same performance-based payout model that powers Ads on Reels, In-Stream Ads, and the Performance Bonus.

Meta stated that creators’ earnings through Facebook Content Monetization will be tied to how their eligible content performs...